Search Engine Optimization History

History of SEOSearch Engine Optimization companies began back when search engines first started to appear on the internet back in the early 90's. Webmasters at first could just simply submit their webpages to the search engine in order to be for that search engine to send its "spider" to that page. The spider would download the webpage then store it on the search engine's server.
The first search engine was considered to be "Archie", it started as a simple tool that would query FTP servers for a list about once a month as to be conservative on remote server's resources. Later, it evolved to a mail service where a user's could send an email for a search, next, to a WWW interface. Later, other spiders began to pop up, crawling the web and indexing those pages based on attributes located on the page like meta-tags. Webmasters noticed a corralation between being first on a web search result. Thus, some unscrupolous webmasters began to put keyword phrases into their meta-tags that had nothing to do with their sites. Thus, corrupting the search reults of pages.

Then enters all sorts of search engines into the market like:Hot Bot, Lycos, Yahoo!, MSN, metacrawler,Alta Vista & many, many more.

Then, enters Google's Sergey Brin & Larry Page that incorporate a mathmatical alogorithm into their spiders that would rate the pages it indexed based on the quantity and strength of inbound links, as did other spiders like inktomi. PageRank(Google's term) ranked the pages on the likihood of a web surfer getting to those sites. Thus, webmasters began to link to one another, some bought and traded links to each other's pages. Some, thought they should create whole pages that do nothing more than links. while, some of these directories allowed users the ability to search through them with ease creating a friendly user driven sites, others did all they could to cheat the search engines and engaged in BlackHat SEO work, which, unfortuenetly still continues today.

Thus, search engines began to conceal how their algorithms worked making the job of good, ethical webmasters & SEO companies that much harder. The alogorithms began getting switched up, improved, and looked over by humans in order to ensure proper ranking was being done.

Rest assure though our SEO company researches Google's & other's patents in order to understand what we can do in order to optimize each site to the fullest. The SEO market & search engines are forever changing so you need an ethical, strong SEO company that understands search engines & algorithms in order to make the most out of organic search optimization through all search engines not just Google.
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