The Importance of LinksLink

The Importance of LinksLink building, some companies will say it’s the heart of SEO work. Those companies are partially right. Examine the first story. Then, imagine back when the internet first dawned on the public; this would do much to aid you, the costumer, on the importance of links.

Examine some big names in the clothing industry Hugo Boss, Gucci, Armani. How did they get known? They may have started out with a design for a shirt, pants or a hat. Those designers would ask their friends for their options about such things like color choice, pattern, etc. Once, the product was made the friends would go around town wearing those items. The friends would tell people who enquired "Such & Such is the best fashion Designer!” after maybe seeing that item or hearing that phrase over and over again the interested party tends to believe it. Sally the fashion queen at school, an authority of fashion, is seen wearing the item. Sally's popularity has now propelled it to the newest fashion craze. Tom is another kid at school he is seen as the authority of computers & all things electronic. Kids see Tom wearing another designer's item, some like it, but, Tom isn't the authority on fashion; thus, it turns many of the kids off to that item & particular designer.

Prior to internet commerce people mainly looked for information on hobbies, academic pursuits, maybe, even on tips about how to get the most out of this new invention. So, search engines really didn't exist in this time if you are to assume the first search engines where out in the early 90's(1993) and HTTP protocol(how web pages are to be interpreted) was developed around 1989. In fact, people would use fax modems to connect to other computers to retrieve information through things like BBS, telnet, or HTTP. People would find a web page through those services, read over what was being presented; and follow links to other sites that deal with the same material.

When search engines like Yahoo! & Google came on the scene these students decided to build part of their algorithm off of the relevancy of links from other pages(quality of links) & quantity. If you where looking for information on cars and one particular website was being linked to over & over again the algorithm would take that to mean that site has an authority presence on that type of information. Now, you can see that is in proportion to Google's or Yahoo's search results. After, all this is the most logical sequence given the internet's birth & how people would expect search engines respond to a keyword search.

Now, lets jump forward to modern times when internet is still for all intent and purposes, in its infancy; and being developed. For, example just look at the term Web 2.0(I won't sidetrack you, dear, reader into what can derail into confusion; and the grimace of pain). GraphicSEO realizes, as do many others in the industry, that inbound links play an important roll in organic search results. There are do's and dont's in link building. We realize what should be done & what should be avoided at all costs. That’s why you should require of your SEO company the trust in not doing what can be seen as spammy & unethical when link building.

Marketing on the internet for a service or product is primarily done through link building. The simple fact of the matter is, how is anyone going to get to your site if they can't find it on a related site, related directory or inside related content. We hope you realize our ultimate goal in building links is relevancy! Lets say your in the market for a computer, would a customer logically look towards a car dealer for a link or even content on that page for information about a computer? Its only possible if the computer you where looking for is a computer that relates to regulating gas/air mixture. GraphicSEO knows the importance of link building & we hope you are getting the scope of its importance to your site and the future of your company on the internet.

Any, SEO company can go out and build links that is what we do as an industry. What separates us from the rest is we realize how to do it effectively & for the best return on investment (ROI) for this service. If you want to know more about what shady SEO companies did in the past & what they are doing today, please, visit the History of SEO because we don't want to seem too redundant in what can be found in a different link.

Finally, since we've reviewed how search engines view inbound links based off of the inception of the internet & the key role links played. You can get a grasp on the importance of link building. While, this is by no means an end all to your education on SEO work at large you can finally move into the question "What is Link Arrengment". Where you will find out how this company will lead you to a fruitful future on the internet.